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Redken’s Acidic Bonding Concentrate Repairs Bonds, Fights Frizz

Created to combat damage while asleep, the lightweight AM and PM serum penetrates seven layers deep and strengthens hair for long-lasting protection and repair.

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By: Lianna Albrizio

Associate Editor, Happi

In the new year, Redken‘s first order of business is addressing damaged hair.

The brand’s new Acidic Bonding Concentrate 24-7 Night & Day Serum combats damage during the night. The lightweight AM and PM serum penetrates seven layers and strengthens hair for long-lasting protection and repair. Key ingredients – citric and polyglutamic acids and squalane — work to strengthen, hydrate and fight frizz, resulting in healthier hair in 24 hours, per the brand.

Celebrity Hairstylist and Redken Ambassador Scott King calls the serum a “reset button for hair” and uses it on Grammy-nominated songstress Sabrina Carpenter to keep her hair strong and healthy through the numerous coloring and heat styling sessions on tour.

Redken Acidic Bonding Concentrate 24-7 Night & Day Serum retails for at Redken.com, Redken salons nationwide, Amazon, Ulta and to professional stylists at SalonCentric.

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